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Makoto Nakamura’s Shiseido — Creating Beauties 「 中村誠の資生堂 美人を創る 」

A wonderful retrospective of graphic designer Makoto Nakamura’s best advertising posters is taking place in Shiseido Gallery (Ginza) until June 29th.

makoto nakamura

Nakamura was Shiseido art director from the mid 50s to the 80s. Among his many achievements, he is known for his role in changing Shiseido’s promotional ads to feature photographs instead of illustrations.

makoto nakamura

makoto nakamuraA close look at these efforts reveals that he did, in fact, retain many elements of the company’s previous illustration tradition, but he matched these with innovative printing techniques and bold trimming effects to establish an original expressive style within the medium of photography (extract from Shiseido Gallery website).

makoto nakamura

makoto nakamura

makoto nakamura

makoto nakamura

makoto nakamura

makoto nakamura

makoto nakamuraHis achievements were recognized with numerous awards both in Japan and abroad. He also devoted himself to training many of the younger designers. In 1993 he was awarded the Medal with Purple Ribbon. He passed away on 2013, aged eighty-seven (extract from Shiseido Gallery website)

One note aside…If you’re planning to visit this exhibition, make sure to do some research on the internet in advance since there’s no English information (or any other language for that matter) available at the Gallery.

For further information about Makoto Nakamura click HERE

Exhibition details “Makoto Nakamura AD Artworks” ENDS June 29th (Sun), 2014, Opening hours: 11am to 7pm (6pm on Sundays – Closed on Mondays)Admission is Free.

The Shiseido Gallery, Ginza Shiseido Building, B1, 8-8-3 Ginza, Chuo-ku, Tokyo 104-0061, Tel: 03-3572-3901 // All images credit belong to Shiseido Gallery / Makoto Nakamura

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