I was invited to the launching of Carmina Campus new line organised by Takashimaya Department Store. This ethical fashion brand, directed by Illaria Venturini Fendi, embodies the culture of re-use and sustainability, a concept that is perfectly depicted in this new line.
For this line, Illaria uses recycled materials commonly discarded, from aluminum cans to volleyball nets and used neckties. Under her creativity and craftsmanship, she manages to transform these ordinary materials into high-end and sophisticated handbags for women.
Creative + Craftmanship + Sustainability!
Check out her new line. Trendy tote bags with recycled leather sample catalogues.
“Volley Messenger” a chic shoulder bag made of leather + volleyball net!
“Space Waste Dice”, camouflage print and “buttons” made of aluminum cans.
Probably my favorite mini bag… “Tin Bag” made of leather and used tomato can… Amazing!
Her “Made in Africa” line is made in Italy with reused and repurposed materials like canvas from safari tents and cotton printed traditional fabrics. The motto NOT CHARITY, JUST WORK printed on the bags, synthesizes the project’s philosophy of promoting development through the creation of job opportunities and the possibility for the workers to become self-sufficient entrepreneurs.
I’d like to thank Carmina Campus Press Office Japan for their kind invitation to this event.
Carmina Campus Website: http://www.carminacampus.com // Takashimaya Website:http://www.takashimaya.co.jp/tokyo/store_information/
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