Japanese Kamawanu is specialized in the making of “Tenugi”, a hand-dyed rectangular cloth traditionally used in Japan as functional everyday house wares.
The Japanese brand approached Thomas Lykke, Creative Director of Copenhagen-based OeO to help them design new textiles for their international market launch. Together they created “Scarf by Kamawanu” made from 100% cotton and produced in Japan.
The beautiful collection was exhibited in a pop up store at Isetan Shinjuku (until April 15th) and will be set-up at the Kamawanu Asakusa Utensils Store until April 24th.
The collection uses a traditional dyeing technique named “Chusen” which dates back to the Meiji Period. This technique prints the pattern on both sides of the design, making it reversible.
Each scarf has a unique graphic since the dye produces different shades of color depending on the weather, temperature and humidity.
I’d like to thank Isetan’s staff who kindly let me shoot their beautiful pop-up store…ありがとうございます!!