High/Street Fashion
Comments 6

Tokyo Style: Coolest Shop Assistants in Shibuya 109

There are so many different fashion styles in this city that it’s hard to keep up! 

So if you want to have a peek at some of this winter trends, head to department store Shibuya 109, a fashion icon in Tokyo.  Linger around and see where the trends start and why Shibuya 109 had become as major as the runaway shows themselves. 

Shibuya Style

Check out how these cool shop assistants show off their cool looks. Their outfits are the result of this year’s trends and a little personal touch.

ちょ〜かわいい!!! ❤

Shibuya Style

 ^^Style and warmth hand in hand! Fuzzy oversized cardigan, A line skirt and platform heels. Don’t forget a wool beanie to accessorize this chic outfit. Shop this look at “Ladymade” – 4F^^

Shibuya Style

Nothing like a camouflage hoodie and a bomber to get a very cool look for the weekend. Funky detail? Flat platform gold toe trainers! Shop this look at “Dance LB-03” – 3F^^

Shibuya Style

^^Romantic and college styles for these two cute girls. All-white color palette and college look with adorable booties. One last touch of sweetness? Cute head bows. Shop these looks at “Swankiss“- 3F^^

Shibuya Style

^^Elegant and casual look. Black denim, border T-shirt and oversized bomber. These jackets are making a statement this winter. Like this style? Get it in “SLY Lang” – 3F ^^

Shibuya Style

^^Two cute funky girls, twintails, bomber jackets, printed denim and creepers. Don’t forget the beanie to complete this fun look! Shop this at “Co&Lu“- 6F^^

Shibuya Style

^^Long skirt with suspenders + oversized glasses + beret = great style with an edge! Shop this look at “Moussy”- 5F^^


Big thanks to all of these beautiful girls for posing for UT! ありがとうございます!!

Shibuya 109 2-29-1 Dogenzaka, Shibuya, Tokyo, Tel 03-3477-5111, Official Website http://www.shibuya109.jp/
Please give credit where credit is due. Link to all photos, posts, etc. Play nice!


  1. I see so many English words in your photos. Do many people in Tokyo read English, or do the words just look cool?

    • People study English at school so it’s safe to assume that they can read/write. But I also think that people use it cause it looks cool. And, in some cases, they use it whether they understand the meaning or not.

    • Thank you. I was a little afraid my question might sound offensive. It was just something I’d often wondered about.

    • You’re welcome Paul and no worries. Truth is there’s a lot of criticism about the way English in taught at schools here. I’m not English native speaker, so maybe I’m not the most appropriate person to talk about this, but I have to add that some Japanese to English translations are quite amusing. Lots of examples on the web 🙂

  2. Something that I’ve noticed while living in Japan, and am noticing again now that I read your post: Japanese girls love the show off their leggs and they hardly show any cleavage or even exposed shoulders. In Belgium it is the other way around: it is a lot more common to show off cleavage rather than leggs.

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