Dover Street Market Ginza (DSMG) occupies a historic building that six decades ago was a department store, and it’s now a breathtaking cutting edge boutique.
This 6 storey boutique features Comme des Garçons lines (10 Corso Como, Tricot, CDG Junya Watanabe Man and more), together with labels including Alexander McQueen, Azzedine Alaïa, Alexander Wang, Celine, Marni, Balenciaga, Stephen Jones, Undercover, Sacai, Maison Martin Margiela, Rick Owens, A Bathing Ape, Thom Browne and the list goes on!
Rei Kawakubo has designed and conceived this cutting edge venture (there’s another amazing DSM in London that opened back in 2006). The Comme des Garçons team has a unique approach to retail – carefully curated merchandise, smart methods of display and retail assistants who look right out of the runways and who are passionate and knowledgeable about the products.
“I want to create a kind of market where various creators from various fields gather together and encounter each other in an ongoing atmosphere of beautiful chaos: the mixing up and coming together of different kindred souls who all share a strong personal vision.” Concept and Direction by Rei Kawakubo.
Kawakubo carefully picks the designers who will stock the store and also invites emerging artists to create unique in-store installations.
Tree-like wood installation by Paris-based Coudamy Design on the 2F … so ready to become a tree hugger!
The architecture features “Pulse” a plaster sculpture by Japanese artist Kohei Nawa.
“Mural with a giant rose” by artist Andy Hillman.
Brilliant cupboard fitting rooms by British artist Michael Samuels.
More amazing fitting rooms!
Undercover by Jun Takahashi. His AW2013 men and women’s collections can be found on the 5F.
Giant insects sculptures and trompe-l’oeil murals installations on the 6F created by set designer Michael Howells.
More bees and the newest Comme des Garçons brand “Noir” by Kei Ninomiya also on the 6F.
This fun vending machine selling T-Shirts was one of my favorites.
DSMG will undoubtedly revitalize traditional Ginza, an area which is perhaps more famous for its historic department stores than for avant-garde concept boutiques.
Hands down one of the best boutiques in Tokyo!!
I’d like to thank DSMG’s staff that kindly let me shoot inside their stunning boutique, ありがとうございます!!