While wandering around Harajuku, I came across Too Cool for School, a super cute cosmetic shop (the store is very close to the Denim & Supply Ralph Lauren store).
Too Cool for School is a popular Korean cosmetic brand that landed in Tokyo. The brand originated in November 2010 in the famous cosmetics shops Todacosa in Korea (like Sephora in US).
Crosspoint out of New York is responsible for the packaging design, but the illustrations are all Anke Weckmann. The brand’s illustrator was born in Germany and currently lives in London. For TCFS, she created four characters: Sienna, Emma, Joey and Max (Sienna’s cool cat). ( The image below is via Google, featuring lip balms).
The packaging is so cute that makes the brand appealing to teenagers without excluding adults (AKA Myself!) The products shown in the pic below are Makeup remover wipes ❤