I become a fan of Mintdesigns (ミントデザインズ) after seeing their work in the exhibition “Feel and Think: A New Era of Tokyo Fashion”.
Japanese duo Hokuto Katsui & Nao Yagi is the creative force behind this brand. This unique duo and Central Saint Martin’s grads approach the label more as product design than fashion. In the end the fashion they create is less focused on trend than other Japanese brands but more into the wearable aspects of clothing.
Together they offer beautiful prints that range from tiny cat faces motifs, flying chairs to cute rabbits and their iconic child’s silhouette, everything finding it’s inspiration in designs found in everyday life.
Up close in real life, the prints are quirky, surrealistic and simply beautiful. The fabrics are soft and flowing, and the attention to small detail is a reminder that each item has gone through a thorough design process.
Their “Mintdesigns garage” store is located in Shibuya’s celebrated Parco.
The brand not only does clothing but also bags, wallets and a home collection that adds a whimsical touch to our everyday lives (The following images are via google).
“mintdesigns” 2013 s/s collection “The DarkSide Issue”
It’s fun and different and cute and casual and avant-garde and… and… I love it!
Address 13-14 Maruyamacho, Shibuya-Ku, Tokyo 150-0044, Japan. Official Website: http://www.mint-designs.com (Japanese only)
All photos on this blog were snapped by me unless otherwise noted. If you see something you’d like to share, please be sure to provide a link back to this space. Thank you! Images via google. Unless otherwise noted images belong to MintDesigns