The 2011 “Feel and Think: A New Era of Tokyo Fashion” exhibition in Shinjuku featured the work of 10 modern Tokyo-based fashion designers. “minä perhonen” was one of them (I’ll blog about the others soon!) and since then I can’t get enough of their cuteness.
“minä perhonen” is the brainchild of Japanese designer Akira Minagawa. The brand’s name was inspired by Finnish culture and translates as “I Butterfly”. Their official website says “Just like the species of butterflies are countless, the designs too continue to increase”.
Minagawa designs his own patterns and then prints them into one-of-a-kind fabric. The designs are naïve and romantic and beautiful and are used on his clothes and accessories lines and also as interior and upholstery fabrics.
“minä perhonen” doesn’t change radically every season consequently creating a world of timeless beauty and durable designs. Minagawa-san has also published several art books. Pretty inspiring don’t you think? That just strengthens my love for his work.
The brand has two stores in Tokyo and a third one in Kyoto. I visited their store “Piece” this morning, located in front of the Watari-Um Museum in Jingumae, where I took these photos and bought my lovely pink butterfly brooch ❤
Piece: 1F, 3–41–3 Jingumae, Shibuya–ku, Tokyo, 150–0001 Japan, Open 12:00–20:00 Closed on the 1st & the 3rd Mondays (bags and small accessories) // Shirokanedai: 3F, 5–18–17 Shirokanedai, Minato–ku Tokyo, 108–0071 Japan, Tel 03 5420 3766, Open 12:00–20:00 – Closed on Mondays //http://www.mina-perhonen.jp/en/ (English and Japanese). Video from http://www.mina–perhonen.jp/. // Watari-Um Museum of Contemporary Art: http://www.watarium.co.jp/
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